Lavazza coffee, brand history and facts, company products

"It's about doing business with your heart" in the words of Emilio Lavazza

Lavazza is a company that has maintained a love of work, product and land for over 120 years. These values have been at the core of Lavazza's business since its founding in 1895, and four generations of the Lavazza family have supported them throughout this time.
Each family member who worked for the company has contributed to its growth and development, thanks to which Lavazza occupies a leading position today. At the same time, the innovation and love for his work, laid down by Luigi Lavazza, have always remained unchanged.

Brand history

1985 this is the official date, the year the Lavazza company was founded. Luigi runs the company, assisted by his cousin Pericles Forno. The store sells a little of everything. The work goes from the counter as well as home delivery and supplies to neighboring hotels. In addition to retailing, Lavazza, like other grocery stores, also produces soap, alcohol, oil, spices and of course coffee.

An exciting journey of 120 years

Get ready to experience coffee like you never have before. A journey through time, 120 years to be relived through a unique perspective.

Coffee in Italy

Despite the fact that the coffee tree grows in an equatorial climate (that is, far from Italy), it was thanks to the Italians that the taste of this drink was significantly improved by changing the method of preparation. Thanks to the Italians that the taste of this drink was significantly improved by changing the method of preparation. How to drink espresso?

27 billion cups prepared with the skill that stems from the choice to dedicate one's life to coffee, since 1895.

Care, dedication and passion: the values expressed behind each Lavazza coffee cup served every year throughout the world.

It all began with an artisan-type production model, which evolved over time, eventually reaching an industrial scale. But, still today, it maintains its original identity.

Our daily drive to seek excellence is expressed through the knowledge of the product, in all its aspects, through the methods of preparation and the forms in which to serve it. A way to satisfy the tastes of all coffee lovers, always ensuring the right blend of tradition and innovation.

Coffee: not just a drink, but a whole culture

Before the coffee gets into our cup, it goes a long way, passing through 40 pairs of hands. Each of them has its own culture, face and amazing history.

40 Hands is a journey that begins with coffee plantations, in the course of which we learn about the people who have dedicated their lives to coffee. It is a journey through generations and latitudes that touches on the same values: "Respect, dedication and responsibility, especially in relation to nature," says Enrique Mansilla Hoyos, a Peruvian farmer who has worked with us for many years.
His ancestors produced coffee in Nagazú, but at that time there were no roads, so production was small, according to the needs of the family.

"And then I was born," says his son Abel, "and Lavazza came here almost at the same time with her social support project, providing us with the equipment and the necessary expertise, thanks to which our production processes were improved."


Enrique Mansilla Hoyos, Peruvian farmer

Advertising that makes history

Lavazza calendar 2020 by David Lachapelle

Earth Celebration
This lavazza calendar "Earthly celebration" action was in itself a dream collaboration to continue my journey was imagining man and nature together in a harmonious idylic paradise. I`m grateful for this - for this chance to have absolute freedom - and to work with a company I respect, and that respects the earth, and I also enjoy and untimately to create these photos I am so happy with.

David Lachapelle

"More Than Italian"

"More Than Italian" is a new international campaign to present Lavazza coffee as the best Italian coffee in all its forms. It is an endless story of quality, taste and innovation, from Turin to the rest of the world. Wherever you are and no matter how you drink coffee, with Lavazza you can always find your "more than Italian" coffee to fall in love with, for example, Caffè Espresso Italiano.

Best Lavazza coffee beans

Lavazza mainly uses coffee beans from Arabica and Robusta coffee trees. Usually, the so-called coffee base is formed by Arabica, which gives the drink a complex aroma. Robusta is a less fanciful tree for growing than Arabica. This type of coffee contains a lot of caffeine and in combination with other types of coffee forms a special fortress.
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Lavazza Decaffeinated coffee

If you are committed to a healthy lifestyle, but can not do without coffee, then especially for you, the company presents ground coffee Lavazza decaf, which is suitable for all types of coffee preparation and consumption at any time of the day, in full confidence that the ground coffee Lavazza decaf will in no way affect your sleep.
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Lavazza ground coffee

Ground Lavazza coffee is the result of many metamorphoses of coffee beans: they undergo certain roasting cycles, which take into account time and temperature, resulting in beans change color, increase in volume and acquire a rich aroma. It is the exposure to high temperatures that allows coffee beans to develop their aromatic qualities. Roasting time and processing methods depend on the type of coffee, for example, robusta requires a short processing cycle in order to avoid sharpening of the beans, but Arabica requires a medium processing cycle, which activates the aroma and gives the blends with Arabica sweetness.

Traditional ground coffee

The degree of coffee milling: fine grinding, medium milling and rough milling - affects the degree of resistance of coffee to the flow of water, which affects the extraction, so the cup will get coffee with different organoleptic characteristics.

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For different types, coffee makers

Ground coffee Lavazza is perfect for making espresso, Americano, cappuccino, etc. Coffee ground Lavazza of different degrees of grinding can be made, for example, in coffee machines of different types, espresso machines, as well as in ordinary French presses.
Coffee ground Lavazza is presented in beautifully decorated metal cans, as well as in sealed briquettes. As mentioned above, the packaging of Lavazza coffee meets the highest standards, ensuring the preservation of the excellent aroma of its contents.
The unique taste and aroma of Lavazza products has already been appreciated by fans of high quality coffee all over the world: real Italian coffee for true connoisseurs of this fragrant drink!

Lavazza Italian Moka, Carmencita gift pack

The legendary coffee maker influenced by Carosello 's undisputed star has returned. Carmencita is a more up-to - date moka pot than ever before; a truly timeless decoration feature due to its unmistakable conical form and redesigned style.

Lavazza Carmencita Gift Pack, Stovetop Maker & Espresso Italiano 8 Oz. Tin Can

Distinctive Italian Style On the stovetop, the handle and knob stay cool. The Gift Pack comes in a stylish cardboard box and includes:-1 Black Carmencita Stovetop Coffee Maker Limited Edition Lavazza (makes 3 cups of espresso coffee)-1 8 OZ. Lavazza Caffe Espresso's Tin Can

Lavazza Coffee Hacks - Moka

Lavazza Expert Coffee Bundle Classy Plus All-In-One Machine LB 400 + 1 Welcome Kit of 36 Capsules + 1 Extra Vessel

Thanks to Lavazza Classy Plus six Selections: Espresso, Lungo, 8 oz. Coffee, Macchiato, Cappuccino and Latte you will enjoy authentic Italian Coffee.

Lavazza Expert Coffee Bundle Classy Plus All-In-One Machine LB 400 + 1 Welcome Kit of 36 Capsules + 1 Extra Vessel



First ALL-IN-ONE Espresso & Coffee Brewer Machine Able to brew six selections of beverages : Espresso, Lungo, 8 oz. Coffee, Macchiato, Cappuccino and Latte Works only with Lavazza Expert Capsules 1 Lavazza Classy Plus All‑In‑One Machine LB 400 Includes a Vessel (Milk Frother) 1 Welcome Kit 36 Capsules + 1 Extra Vessel ( Milk Frother)
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